Improving Sustainability of Small & Medium Hotels through forward Marketing & Improved Backward Integration with the Local Community
Tourism has rapidly emerged as one of the key sectors of the Mauritian economy and its contribution is currently of about 12 % of its GDP. In essence, human resources and environment have been playing an important role in tourism product development and sustainability. In this context the project was set up to:
- Prepare a common Strategic Plan including a Corporate Social Responsibility (CSR) Plan to identify the various stakeholders and how to best support them
- Develop a Marketing Plan comprising of a framework for continuous progress, including visibility actions and marketing support tools
- Encourage the integration of informal businesses such as hawkers, taxi drivers, restaurants, etc. to offer clustered services and empowering them for an effective supply chain integration
- Capacity building and support for developing the competences of participating hotels’ key staffs
- Develop a business directory for Small & Medium Hotels (SMH) to collectively address common services offered
- Sensitise and motivate SMH in building inter-enterprise linkages to increase their competitiveness at national and international levels
Target Groups
- Small & Medium Hotels
- Job seekers in the hospitality industry
- Informal businesses such as Hawkers, Taxi Drivers, etc.
- Other Intermediary Organisations (IO) & Investment Promotion Agencies (IPA), involved with the promotion, development and sustainability of the hotel sector
- Selected Members of the professional public
Action Location: Mauritius